Roje Augustin: If I Knew Then What I Know Now, An Author’s Journey #9

If I Knew Then What I Know Now:
An Author’s Journey With Roje Augustin #9 Bestselling and award winning author of The Unraveling of Bebe Jones.

Roje Augustin photoYou’ll find a lot of indie authors as well as traditionally published authors say this: know the business side of writing as well as the creative side. This is especially true for self-published authors. When I self-published my first novel, I had no idea how much the marketing and business side of publishing really demanded of you and your book for any level of success. Had I know this going in I would have started on the marketing path long before even publishing the book.

I would have started building an audience much, much earlier. The bottom line is to build an audience. However you can get that done do it. Publishers, if you want one, like to see that you have an audience that was built from the ground up. Indie authors in particular will only increase sales by building a loyal following. Its hard work that requires as much commitment as the writing itself.

It ends up becoming a separate job and a valuable skill to have because it’s something that must continue for the life of your career as a writer, whether you’re self-published or not. So go out there and learn the game of marketing and self-promotion if you’re serious about becoming a successful writer. I would say 70% of your success comes from your marketing, so learn it first, get comfortable with the process. Then start writing your masterpiece!

Tips for the aspiring one:

See your writing as a business, as a publisher would. Pretend you are your own scary and there’s a demanding boss who will fire you if you don’t reach certain targets by certain times. Set attainable marketing and writing goals and track your progress regularly. If you can do this, then you’ll be well on your way to success as a writer.

Rojé Augustin is the award-winning author of The Unraveling of Bebe Jones.


The Unraveling of Bebe Jones revolves around the rich and famous Jones family as they cope through an array of personal dramas. The story begins at the height of the Global Financial Crisis, when 23-year-old Desiree Washington lands a job with her idol, legendary R&B singer Bebe Jones. Desiree quickly discovers that the outwardly perfect Bebe is in fact a troubled and lonely diva reeling from a career in decline and a marriage in tatters, and that behind all the money, glamor and fame, there are skeletons in the family closet. Throughout all of this Desiree seeks support from her best friend Sean Minton, an aspiring music producer who hails from the insulated world of New York’s black elite burdened with secrets of his own. Rounding out the cast are Bebe’s husband, Magnus Chadwick, a British hedge fund manager who cares more about money than family; her disgruntled household staff – all with strange ties to Bebe; and her children, brave casualties of their mother’s nightmare.



Anne loves writing, reading fiction and is a Mum of two. Get updates and tweets from Anne on Twitter at @BooksNAuthorsUK and her author Twitter page at @AnneJohnLigali Q & A’s, author profiles, blog series, giveaways, reviews, stories, daily tweets, Facebook updates and book news.

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